Make better business decisions with CEO-designed AI.
The Smarter Way to Solve Business Problems
Most companies are using AI too small.
Employees writing faster emails is not transformation.
Real AI leverage happens when capable leaders apply it to pricing, operations, planning, forecasting, execution, and decision-making.
That shift produced $650,000 in measurable business value for one executive in eight months. That is the standard we build toward.
Free Tool
What is Decision Check?
You have been going back and forth on this for weeks. Get a clearer read in minutes.
It starts by asking a few questions about your situation, because the context is what separates a useful answer from a generic one. Then you tell it what you are deciding. The second truck. The builder who wants 45-day terms. Promoting the inside sales lead instead of hiring from outside.
From there it puts AI to work the way it should be used: not to write something for you, but to give you an outside read on your own business. What is actually driving the decision, whether it deserves the attention you are giving it, and what you should do.
The AI does the analysis. What it asks you, and what it makes you look at, came out of John Marshall’s forty years running companies, including 500% growth as President and COO of Wilson Lumber.
What you type is never used to train any AI model, and we do not save it.
We are at 40% of gross profit going to delivery and I think we need a second truck, but my ops manager says we need routing software instead.
The Companies That Thrive in the AI Era Won’t Be the Ones Waiting to Catch Up.
John Marshall speaks to business & LBM organizations about the real impact of AI on leadership, operations, sales, and decision-making, translating overwhelming technology into practical strategies businesses can actually use.
As a coach and public speaker, John Marshall helps LBM leaders make sense of what AI actually changes in their business. Known for translating complex AI concepts into real-world business strategies, he speaks on leadership, organizational clarity, operational efficiency, and the role AI will play in the future of the building materials industry.
John’s Work in Business:
17
Industries
500%
revenue growth, Wilson Lumber
WHAT WE ACTUALLY DO
Most companies do not have an AI tool problem.
They have a leadership leverage problem.
The tools are widely available. The real advantage comes from knowing where AI creates measurable business value — and equipping the right people to use it on the work that actually drives the business forward.
A three-session AI program built for LBM dealers and run in-house by someone already on your payroll. No trainer, no software purchase, no IT project. Session 1 takes 75 minutes and is free. The AIGP Rollout Kit, which pairs the build hour with an owner-level decision meeting, is $995 for a company license.
Eight practical exercises for one person at a desk who wants to get better this week, not next quarter. Quoting, credit decisions, hiring, pricing pressure, the arguments you actually have. Free with the same email that unlocks Session 1.
Decision Check asks four questions about a decision you are already sitting on, then tells you what is really going on underneath it, whether it materially matters, and what moves the business forward. Five minutes, free, and it works in any operating business.
Associations can distribute and adapt Session 1 for their membership with attribution. I also speak at conferences and member meetings on what AI actually changes for operators, and what it does not.
The $650K Tara Manufacturing story
AI Growth Partners focused on executive leverage first — applying structured AI workflows to operational planning, communication, analysis, and decision-making tied directly to business performance.
In just eight months, the initiative produced approximately $650,000 in measurable business value.
Not from replacing people.
Not from a massive software rollout.
From one executive using AI strategically on high-value business responsibilities.
Full disclosure: I serve as interim CEO and Chairman of the Board of Tara Manufacturing. The $650,000 figure is an internal estimate using a documented business-value framework applied to eight months of one executive’s work.
$650,000
in measurable business value
8
Months from start
One Executive
properly equipped
WHY US?
TESTIMONIALS
“Whenever I have a question about using AI more effectively, John is my go-to resource.”
I have known John Marshall for years, dating back to when he was President of Wilson Lumber in Alabama.
He has fully embraced the rapid evolution of this technology—particularly as it applies to the LBM industry.
John has personally helped me better understand how AI can improve efficiency and productivity in my consulting business.
He is straightforward, honest, knowledgeable, and practical in his approach. I recommend him without hesitation to anyone looking to better understand and apply AI.
“His work in artificial intelligence combines with all his past experiences to make his recommendations especially valuable.”
I first met John when he was writing a profile of Wilson Lumber when my magazine named it ProSales Dealer of the Year.
John was COO at the time, and it was immediately clear that this guy knew how to run a top-notch lumberyard and lead a team. Wilson’s executives had high expectations and worked hard to achieve their goals. Then and now, John searched constantly for ways to improve processes. His work in artificial intelligence combines with all his past experiences to make his recommendations especially valuable.
READY FOR THE NEXT STEP?
Want to hear more about what generative ai can offer you in your business?
The worst decision you can make… is indecision.
This is designed to get you off square one and make the decision faster, with better information.
Find us
